TANVI MEHTA
Redesigning "Regeno’s digital presence" to clearly communicate its material innovation, sustainability, and product offerings while creating a more intuitive experience for its users.
Problem Statement
"I began with a website audit to identify usability, content, navigation, and visual gaps, followed by competitor analysis of brands like Origami and Beco. I then developed a refreshed design kit to create a cohesive visual language for Regeno."
I benchmarked Regeno against brands like Origami and Beco, analysing their:
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Website structure & navigation
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Product presentation
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Brand storytelling
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Sustainability communication
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Visual language & design systems
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User journey and conversion points
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Simplify Regeno’s material innovation.
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Improve information architecture and navigation.
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Strengthen product and sustainability hierarchy.
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Build a cohesive, credible design system.
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Balance education, storytelling, and product discovery.
Research
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1. The landing page didn’t clearly communicate what Regeno does and felt visually dated.
2. Products had no dedicated pages, while certifications were not clearly presented.
3. Users lacked detailed information needed to evaluate individual products.
4. An e-commerce structure didn’t align with Regeno’s primarily B2B and B2G business model.
5. Separate Problem and Solution pages added unnecessary clutter to the navigation.
5. Combined both into About Us to simplify the sitemap and maintain a minimal header.
4. Designed an information-led website focused on product discovery, education, and business enquiries.
3. Added detailed product pages covering size, material, specifications, and key product information.
2. Created dedicated product pages and added a Certifications section within About Us.
1. Introduced a refreshed colour palette, modern visual language, and clearer content hierarchy.
Before the Redesign
Design Methodology
Lean UX
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Lean UX was chosen to enable rapid, iterative design and development, with the new website needing to be deployed within just two weeks.
Moodboard
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Red Hat Display
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Strategy
Discovery
Solution
1 week
2 weeks
3 weeks
All Round Gothic
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Colour Palette
Pearl white
Forest Green
Moss Green
Charcoal Black
Prototypes
