TANVI MEHTA
Strategy
Discovery
Solution
1 week
2 weeks
3 weeks
Strategy
1 Day
2 Days
Discovery
Solution
2 Days
Citi Bank Content Hub
The project is to design and develop a new content hub home page for Citi Bank. This hub will serve as a central platform to engage Citi Bank’s customers across Asia, offering curated content on personal finance, lifestyle, dining, news, and human interest topics. The goal is to create a user-friendly and visually engaging platform that delivers valuable insights, exclusive perks, and practical tools to empower customers.
The product is a Citi Bank-branded digital content hub offering articles, infographics, and blogs. The home page provides access to key sections, including personal finance tips, exclusive credit and debit card perks on lifestyle and dining, and market news.
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Citi Bank needs an effective way to engage and provide value to its diverse customer base. Key challenges include:
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Centralized Information: No single platform for financial advice, credit card perks, and other valuable content.
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Customer Engagement: Limited interaction outside banking needs, reducing opportunities to build loyalty.
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Modern Content Formats: Insufficient use of multimedia and interactive tools to enhance engagement.
The solution is to create a user-friendly, visually appealing content hub that offers:
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Centralized Access: A single platform for articles, tools, and insights.
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Engaging Content: A mix of text, visuals, and interactive tools.
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Personalized Value: Focused sections on personal finance, lifestyle, and news with actionable advice and Citi Bank perks.
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Brand Integration: Subtle Citi Bank branding to build trust and recognition
Archivo is known for its simplicity and versatility, making it perfect for digital design, interfaces, and prototyping. The typeface ensures high readability and aesthetic clarity, suitable for various formats and content types.
