TANVI MEHTA
Zama Organics
For Zama Organics, I designed a comprehensive digital campaign to introduce and promote their Coconut Oil. The project involved creating an Instagram post, a website banner, and an Instagram story to highlight the product's quality and versatility. Each element of the campaign was crafted to increase brand awareness, featuring visually engaging designs and compelling messaging. By emphasizing the natural purity of Zama’s Coconut Oil and its use in everyday life, the campaign effectively resonated with the audience and strengthened brand recognition across multiple platforms.
Instagram Carousel Design
For this project, I created an Instagram carousel to promote Zama's Coconut Oil, with the objective of increasing brand awareness and recognition. The campaign focused on themes of nostalgia, emotion, and the experience of using the product. I featured Zama’s Coconut Oil in a traditional recipe for coconut modak, a culturally significant sweet, to evoke emotional connections with family traditions. By highlighting the versatility and quality of the oil in this nostalgic context, the design effectively boosted the product's appeal and brand recognition.
Website Banner Design
I designed a website banner as part of a promotional campaign for Zama's Extra Virgin Coconut Oil. The campaign was crafted to resonate with families and individuals who appreciate quality ingredients and the joy of cooking. The banner, along with complementary social media creatives, was designed to visually engage the target audience and reinforce Zama's message of tradition and quality. The design ensured a consistent visual identity across all platforms, effectively promoting Zama’s Coconut Oil through both website and social media.
Instagram story
To increase engagement for Zama Organics, I designed an Instagram Story as part of their Extra Virgin Coconut Oil campaign. The Story encourages interaction and user-generated content by including a clear call-to-action (CTA) for users to share their own recipes and creations using a specific hashtag. This approach fosters a sense of community around the brand while boosting visibility. The design is visually aligned with the overall campaign, ensuring consistency across all platforms while promoting audience participation.